INCA worked with Moët & Chandon, the official champagne of the NBA, to design an exceptional evening to commemorate the all-new ‘Just Don’ collection, designed by creative Don C. The evening started with a stunning dinner party for 30 at the legendary Sheats-Goldstein Residence in the hills of Los Angeles. All guests were seated at one long, sleek black dinner table that was set along the mid court line of a custom-built, rooftop basketball court with inlaid neon LED, overlooking the city skyline during sunset.
Global Dunk Empire entertained guest during dinner with stunts that took dunking to new levels. Post dinner, guests were able to shoot hoops with branded Moët & Chandon basketballs, as the lines on the court continuously changed colors.
The evening continued downstairs in the venue’s own nightclub with a VIP after party featuring sounds from famed DJ Chase B, and showcasing the NBA’s Larry O’Brien Trophy for photo ops.