INCA Productions vision for Rolls-Royce Festival of Speed stand 2023 was to create a point of difference from the myriad of car brands in situ. Whilst there were many other luxury automotive brands present, Rolls-Royce wanted to be seen as a luxury lifestyle brand and not just an automotive one.
Inca delivered a real crowd-drawing expose, firmly differentiating the brand over the 3 days of public engagement.