INCA designed and produced a 4-day itinerary in collaboration with Loro Piana to celebrate the new ‘Into the Wild’ capsule collection in Aspen this June. The new collection celebrated Loro Piana’s sense of adventure with a nature inspired collection.

15 top press and influencers, along with a small selection Loro Piana VICs, were flown to Aspen, to be immersed and mesmerised by Loro Piana's sense of adventure, with a series of experiences and money-cant-buy moments unique to the area.

INCA curated, produced and led the itinerary with a champagne cocktail at the Aspen Loro Piana store followed by welcome at Casa Tua restaurant takeover, mountain biking and hiking the local trails of Aspen in the new collection, Michelin starred chef led lunch in the Valley meadow, a star chef supper under the stars at a 400-acre private ranch, a cashmere camp with open fire, stargazing and music, a lunch in a private cabin overlooking the mountains; and a supper in an exclusive $50m private home overlooking the valley.

INCA led all creative, production, sourcing, logistics, venues, hotels and room drops.