INCA developed the overall creative concept and delivered the production for the Harpers Bazaar Icons event which took place in New York during Fashion Week.
An iconic 75ft step and repeat extended across the front of the building transforming the store and required the shutting down 2 lanes of Lexington, which has only been done once in the history of NYC.
Bloomingdales for one night became all things New York, with arcade games, a luxury lounge and a full size Caza Magazines newsstand.
The event hosted by Samira Nasr was attended by the icons from the magazine including Ella Emhoff, Angus Cloud, Heidi and Leni Klum, Michael Kors, Tommy Hilfiger, Jared Leto and Jack Harlow who performed in the store.
