Expedia Group celebrated the launch of One Key – their new loyalty rewards program – at the iconic Boom Boom Room at the top of The Standard Hotel in New York City. The evening’s entertainment featured DJ sets by Mei Kwok, Eli Escobar and headliner DJ Pee .Wee (Anderson .Paak) who thrilled the crowd spinning a purely vinyl set while also singing and drumming on stage.
Expedia Group collaborated with BÉIS to provide guests with complimentary travel cases filled with stickers by local artist Noun New York, who was onsite providing custom illustrations. When guests signed up for One Key they were upgraded to the program’s highest tier and were gifted a full-size BÉIS travel product.
INCA was Expedia’s full production partner from development through to execution including creative strategy, experience development and event messaging. INCA also provided full talent, stage and show management services.