During The Miami Grand Prix, INCA partnered with TAG Heuer to create an exclusive pop-up store experience for the launch of the TAG Heuer Formula 1 | Kith collection. In addition to showcasing the 10 watches from the new collection, the pop-up also displayed the most successful car in history, the RB19, featuring the Kith Heuer logo. During the first day, we were honored to host Red Bull Racing driver Sergio “Checo” Perez alongside Kith Founder Ronnie Fieg.

The pop-up began at the ultra luxury Miami Design District and then moved to another high end shopping center in Miami. In total it was open to the public for 11 days, was visited by thousands of guests, garnered over 30 million social impressions in just the first weekend and resulted in all the watches in the new collection being sold out at both locations.