INCA curated a fully immersive premiere for the launch of The Gentleman series for Netflix.
The red carpet on Drury Lane focused on the aristocratic countryside fashion and fabrics with traditional sumptuous tweed textures with a 36m step and repeat that hosted Guy Ritchie and the stars of the show including, Ray Winston, Theo James and Daniel Ings.
Theatre Royal Drury Lane was transformed into a stately home for the 700 guests creating multiple experiences designed for content capture and social media output.
Following the screening guests were invited to the after party, with actors inspired but the series interacting with guests, a hidden grow farm as a video booth, a lavish dining table where everything was not quite what it seemed and games for the guests to play.
