Held within the Chanel store on Bond Street, INCA transformed their existing space to create a beauty studio for the launch the Ammy Drammeh Chanel Summer Collection ‘Jardin Imaginaire’.
The event was designed to inspire content creation from the influencers, press and makeup artists that attended over 2 days.
Taking inspiration from the campaign imagery a curated exhibition was set out telling the story of the new collection, with floral installations to create backdrops enhancing the colours of the collection.
Chanel’s top clients and press were invited to an evening cocktail to sample the new collection whilst being entertained by a DJ.
